Financial decision making is a research area that focuses on how individuals and organizations make decisions about financial matters, such as investments, savings, borrowing, and budgeting. This field of study examines the cognitive, emotional, and social factors that influence financial decision making, as well as the impact of financial literacy and education on decision-making outcomes. Researchers in this area often use behavioral economics and psychology principles to understand why people may make irrational or suboptimal financial choices, and to develop strategies to improve financial decision making. The goal of this research is to help individuals and organizations make better, more informed financial decisions that lead to improved financial well-being.